For food retailers using the Shop App as a digital sales channel, this release is a milestone. Full iOS and Android support means: All customers, regardless of the device they use, have access to the same convenient shopping experience. The dedicated recipes menu item with new styling gives food producers the opportunity to enrich their products with recipes. The GTM DataLayer extensions enable more precise marketing tracking — better data, better decisions.
The Shop App is available for download in the App Store (iOS) and Google Play Store (Android). For GTM integration, speak with your marketing or web team, who can implement the new DataLayer events into your Tag Manager. The recipe styling is configurable via the Shop App's CMS area.
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